Hello!

Im Sophie, a UX Designer based in London

Goran Babarogic Product UX Designer

Hello!

Im Sophie, a UX Designer based in London

Goran Babarogic Product UX Designer

Hello!

Im Sophie, a UX Designer based in London

Goran Babarogic Product UX Designer

The Surbitonian Grind

After reaching out to a local business, I offered to construct a website aimed at enhancing their online presence, facilitating customers in exploring their cafe offerings and upcoming events.

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Subsguard - FinTech

I created Subsguard to allow users to save time and money through a streamlined digital management solution, enhancing efficiency and user experience.

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Jobsocks.com

Landing Page redesign

Enhanced the visual appeal and functionality of the landing page, ensuring a seamless and intuitive user experience.

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Premium UX Template for Framer

Architecture Case Studies

I showcase my expertise in architecture through innovative design solutions that seamlessly integrate functionality, sustainability, and aesthetic appeal."

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Premium UX Template for Framer

E-commerce Website Redesign

Redesigned an existing e-commerce website to improve the user experience and increase sales, including a streamlined checkout process and improved navigation.

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Streamlining E-commerce Navigation

The client, a well-established e-commerce platform, sought to improve their website's navigation to enhance user experience and increase conversion rates.

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Enhancing Mobile Banking App Usability

A leading bank wanted to revamp their mobile app to provide a more user-friendly and secure experience

Coming Soon

Architecture Case Studies

I showcase my expertise in architecture through innovative design solutions that seamlessly integrate functionality, sustainability, and aesthetic appeal."

View case study

The Surbitonian Grind

After reaching out to a local business, I offered to construct a website aimed at enhancing their online presence, facilitating customers in exploring their cafe offerings and upcoming events.

View case study

Premium UX Template for Framer

Subsguard - FinTech

I created Subsguard to allow users to save time and money through a streamlined digital management solution, enhancing efficiency and user experience.

View case study

Premium UX Template for Framer

Jobsocks.com

Landing Page redesign

Enhanced the visual appeal and functionality of the landing page, ensuring a seamless and intuitive user experience.

View Case Study

Premium UX Template for Framer

Architecture Case Studies

I showcase my expertise in architecture through innovative design solutions that seamlessly integrate functionality, sustainability, and aesthetic appeal."

View case study

Premium UX Template for Framer

My design process

  • 01

    Empathise

    In the empathize phase, I focus on understanding users' needs, problems, and the context of my design. I step away from assumptions and let research findings guide decisions.

  • Define

    In the define phase, I analyse research to prioritize user problems. This leads to a clear problem statement and a value proposition.

    02

  • Ideate

    In the ideate phase, I brainstorm a range of design solutions and ideas. I analyse and select the most promising ideas for prototyping, revisiting user research and creating user flows to guide my decisions.

    03

  • Prototype & Test

    In the prototype phase, I create an early model of the product for testing. This testing helps refine the design based on user feedback. The goal is to create a user-friendly product that effectively addresses the user's needs.

    04

My design process

01

Empathise

Brainstorming sessions in order to take their needs and company goals into account. Define the scope and objectives of the project and lays a fundamental foundation for everything that comes after.

Develop

Define the user experience, test and evaluate design concepts, and analyze how your designs will inform behavior and effect the experience of the user.

03

Define

Gather additional information about the ideal client, market opportunities and design sprint. Getting direct feedback from users themselves through user surveys and field activities.

02

Deliver

Determine design patterns, elements of template pages, different framework options, and work with developers to test design functionality.

04

My design process

  • 01

    Empathise

    In the empathize phase, I focus on understanding users' needs, problems, and the context of my design. I step away from assumptions and let research findings guide decisions.

  • Define

    In the define phase, I analyse research to prioritize user problems. This leads to a clear problem statement and a value proposition.

    02

  • Ideate

    In the ideate phase, I brainstorm a range of design solutions and ideas. I analyse and select the most promising ideas for prototyping, revisiting user research and creating user flows to guide my decisions.

    03

  • Prototype & Test

    In the prototype phase, I create an early model of the product for testing. This testing helps refine the design based on user feedback. The goal is to create a user-friendly product that effectively addresses the user's needs.

    04

Skills

Skills

UX Design

UX Design

UX Design

UI Design

UI Design

UI Design

Product Design

Product Design

Product Design

Design Systems

Design Systems

Design Systems

Front-End Development

Front-End Development

Front-End Development

Prototyping

Prototyping

Prototyping

Wireframes

Wireframes

Wireframes

Interaction Design

Interaction Design

Interaction Design

User Testing

User Testing

User Testing

Usability Testing

Usability Testing

Usability Testing

UX Research

UX Research

UX Research

Data Analysis

Data Analysis

Data Analysis

Data Visualisation

Data Visualisation

Data Visualisation

HTML

CSS

Javascript

Python

+ More

+ More

+ More

Experience

Experience

UX Designer

UX Designer

UX Designer

Freelance

Freelance

Freelance

2023 - present

2023 - present

Project Resource Analyst

Project Resource Analyst

Project Resource Analyst

Foster + Partners

Foster + Partners

September 2022 - present

September 2022 - present

Office Coordinator

Office Coordinator

DES Services

DES Services

November 2021 - September 2022

November 2021 - September 2022

Website Coordinator

Website Coordinator

Air Filtration Solutions

Air Filtration Solutions

May 2020 - November 2021

May 2020 - November 2021

Thank you!

Thank you!